In more than six years of Berks County Eats, I have seen a lot of restaurant websites. But it still amazes me how many restaurants either don’t have a website or have a website that they never update.
In the ultra-competitive food service industry, websites are a critical part of a business’s brand. They are a place to highlight what sets you apart, a place to tell your story. Most importantly, a website can be a key component to driving more customers through your front door.
A Good Website Gives You Control
A website isn’t just a marketing tool, it is your brand. Customers experience your brand in many ways – social media, review sites, Google – but the only place where you have 100% control of your messaging is on your website.
- The photos are yours – show your food in your best light.
- Testimonials can be hand-picked – highlight your best customers and why they keep coming back.
- The story is yours – talk about what makes you unique and what sets you apart from your competition.
Social Media Cannot Replace Your Website
Some businesses believe that they don’t need a website if they are active on social media. Facebook, Instagram, Twitter and Snapchat can all be great tools for telling your story and keeping your customers informed, but they shouldn’t replace your website.
Facebook is the world’s most popular social media channel, but even it doesn’t reach 100% of web users. In fact, younger generations are becoming less likely to use Facebook. According to Pew Research, only 51% of teenagers say they use Facebook. While your current customers are on Facebook, many of your future customers won’t be.
A well-built website serves all of your customers and potential customers.
A Good Website Answers Your Customer’s Questions
Most users who view your website are looking for answers to simple questions:
- Where are you located?
- What are your hours?
- Can I see a menu?
- Do you accept reservations?
- Are you kid-friendly?
If your website answers these questions easily and accurately, the user is much more likely to become a customer. If a user visits your site and doesn’t find the answers, you may have just lost a potential customer.
What Do I Do Now?
Maybe this post has you thinking about adding a website or rebuilding your current website. Berks County Eats can help. Just fill out this short form below for a free, no obligation quote.